About Us

Birthed through the desire to connect the varying neighborhoods and cultures within San Diego, The SDN. Brand provides an opportunity for natives and transplants to proudly represent diversity and inclusion within the dynamic city of San Diego. Through its creative design and curated color palettes, The SDN. Brand strives to represent an environment where many different genders, races, nationalities, sexual orientations, and gender identities make up the identity of San Diego, with the mission of unifying San Diego under one brand, The SDN. Brand has journeyed from San Ysidro to the lively beaches in Ocean Side to connect all of San Diego through our love of this beautiful county. Therefore, instead of a brand from San Diego, San Diego is this Brand.