About Us

Birthed through the desire to connect the varying neighborhoods and cultures within San Diego, The SDN. Brand provides an opportunity for natives and transplants to proudly represent diversity and inclusion within the dynamic city of San Diego. Through its creative design and curated color palettes, The SDN. Brand strives to represent an environment where many different genders, races, nationalities, sexual orientations, and gender identities make up the identity of San Diego, with the mission of unifying San Diego under one brand, The SDN. Brand has journeyed from San Ysidro to the lively beaches in Encinitas to connect all of San Diego through our love of this beautiful city. 


Waves do not always follow the exact paths of currents; instead, they become the driving force behind the currents' movement. The HomeTown Wave™ goes beyond being a mere tagline for The SDN. Brand: It represents a commitment to celebrating, showcasing, and amplifying the achievements of creatives making waves in our hometown. The HomeTown Wave platform serves as a tangible expression of this commitment. Through a series of insightful interviews, our goal is to spotlight these innovators, acknowledging and supporting the profound impact they are making within their communities. We invite you to join us on a journey where we honor and uplift the inspirational narratives of those shaping the future of San Diego, one wave at a time.